The Client
Remarkable Group is an international collective of four specialist agencies, each focused on leading technology platforms including Sitecore, Optimizely (formerly Episerver), and Salesforce. With offices spanning Europe, North America, and the Middle East, they support clients across a wide range of industries with their digital transformation needs.
£300k+
in new leads
250+
report downloads
#1
Google rankings
7
trade press articles
The Challenge
With ambitions to expand across new sectors and territories, Remarkable Group needed a high-impact lead generation strategy that would firmly position them as the go-to technology partner in each of their markets. They needed greater brand visibility in both mature and emerging industries, with a focus on measurable engagement.
The Project
To meet the challenge, I built and led a team to launch a series of multilingual, multi-channel campaigns targeted at new sectors — from Financial Services to Airlines. The approach blended SEO, Social Media, Paid Media, and Email Marketing to deliver maximum visibility and engagement across different regions and languages.
Key initiatives included:
- Creating sector-specific content campaigns
- Driving visibility through targeted search terms
- Engaging trade media and industry podcasters for additional exposure
“Hayley was absolutely critical to our international lead generation success. Her strategic thinking, ability to build tactical multi-channel campaigns, and hands-on delivery across SEO, social, paid, and media relations made a tangible difference to our growth across key sectors.”
Chief Revenue Officer – Remarkable Group
Results
- Campaigns generated over £300,000 in new business.
- Over 250 sector-specific downloads achieved.
- Secured trade press coverage across 7 industry publications, including Legal Futures, Insurance Post, and Aviation Business News.
- Legal Futures alone delivered 80,000 monthly visitors, 200,000 page views, and visibility to 41,800 followers across LinkedIn and X (formerly Twitter).
- Achieved Page 1 Google rankings for competitive sector keywords in multiple territories.
- Opened conversations with major brands such as Mayer Brown, Allianz, and Azerbaijan Airlines.
- Secured #1 rankings and rich snippets for keywords such as:
- “social media and airlines”
- “content marketing for asset management companies”
- “social media and airlines”
- Represented Remarkable Group on a prominent sector podcast, boosting report downloads and brand authority.
- Organised a keynote speaking opportunity for the CRO at a financial services event attended by 20 targeted firms.
Ready to grow your business?
Let’s talk – get in touch for a free consultation to find out how I can help your organisation get visible and drive leads without the additional overheads that come with employing a full-time member of staff.
