Fractional Marketing | Freelance Marketing
Fractional Marketing Support for Small and Medium-Sized Businesses
I’m Hayley. I work with small and medium sized businesses that need senior marketing support, but don’t necessarily need or want a full-time Head of Marketing or Marketing Director.
Usually, the problem isn’t a lack of activity. There are campaigns running, content going out, agencies involved and money being spent, but no clear direction tying it all together.
That can leave you wondering what’s actually working, what deserves more budget and what should probably be stopped.
I provide strategic marketing and fractional marketing support to bring clear direction and to help untangle messy setups. I look at the bigger picture, work out where the gaps are and help make sure your strategy, channels and activity are all pulling in the same direction.
I can also step in and take ownership of delivery, working with your existing team, freelancers or agencies to keep things moving and make better use of your time and budget.
How I work
Most small businesses don’t need a full marketing team. They need someone to take ownership and make it make sense.
I lead the strategy and stay close to the work, so things don’t drift or get overcomplicated.
You work directly with me, not passed between teams or account managers.
Where needed, I bring in a trusted network of specialists across:
- Social Media & Content Creation
- PPC and paid media
- Technical SEO and AI search
- Content and email marketing
- Web design and development
A lot of my work ends up being part marketing, part ‘digital translator’ – and part safeguarding.
Making sure you understand what’s being recommended, what you actually need, and where you might be about to waste money.
Digital Marketing Consultation Services
I’m here to help your business to increase visibility, attract quality leads, and turn them into loyal clients. From growing your audience to boosting revenue and referrals, my strategies deliver real, measurable results.
A word from my clients...
About Me
Outside of marketing, I’m usually drinking Yorkshire Tea, watching women’s football and giving very confident feedback to the telly that no one asked for.
I like working with people who give a damn about what they’re building. I’m straight-talking, low ego, and I’ll say what I actually think. It’s usually a mix of getting things sorted properly and having a laugh while we do it.
