Whether you need ongoing fractional marketing support, a clearer strategy or help improving a specific area of your marketing, I’ll help you work out what’s needed and turn it into a practical plan.
I work directly with growing businesses and alongside digital agencies, bringing in trusted specialists where required so you get the right expertise without building a full in-house team.
Ways I can help:
If you need someone to take ownership of your marketing but aren’t ready to employ a full-time marketing director, I can step in on a flexible basis.
I’ll help you decide what matters, organise the work and make sure everyone involved is pulling in the same direction. Read more about fractional marketing.
When lots of things are happening but nothing feels particularly joined up, it can be difficult to know what to do next.
We’ll look at your business, your customers and your current marketing, then put together a realistic plan based on your priorities, budget and available time.
Sometimes you need an honest, independent look at what you’re already doing.
I can review your website, campaigns, content and wider marketing activity to show you what’s working, what may be wasting time or budget, and where there are useful opportunities to improve. Explore marketing audits.
I work with agencies that need experienced, flexible support without immediately adding another permanent person to the team.
That might mean helping with a client strategy, carrying out an audit, covering a gap in the team or bringing some extra structure to a busy account.
If you’ve outgrown Mailchimp, recently moved to HubSpot or aren’t getting enough from the platform, I can help you make better use of it.
This could include reviewing your setup, organising your data, improving segmentation or planning emails and automations that are genuinely useful to your customers.
Once I understand what your business needs, I can help with the right mix of marketing activity, which includes:
Strategy and Planning
– Marketing plans
– Channel planning
– Audience and messaging
– Campaign planning
Search and Visibility
– Search engine optimisation (SEO)
– Visibility in AI search (AIO)
– Keyword and customer research
– Technical SEO improvements
– Content optimisation
– Link building
Content and Lead Generation
– Website and service-page content
– Blog content
– Email campaigns
– Landing pages
– Lead-generation activity
Brand and Website Support
– Brand positioning and messaging
– Website design and development through trusted specialists
– Website journeys and usability
– Page structures and conversion improvements
– Ongoing website support
Paid Advertising
– Google Ads and paid social
– Campaign setup and management
– Landing-page recommendations
– Tracking and reporting
Not Sure What You Need?
You don’t need to come to me with a finished brief or know which marketing service to ask for.
We can start with a conversation about what’s happening now within your business, where you feel stuck and what you’d like the business to achieve. From there, I’ll be able to help you work out the most sensible next step.