For every £1 spent on email marketing, the average return is £36. Email marketing is often overlooked and underrated. It’s direct, measurable and insanely cost-effective, when it’s done properly. But if you’re still sending one-size-fits-all emails from your Outlook account, we need to talk.
Email is personal, powerful and one of the few digital channels you actually own. It should be your lead engine, not an afterthought.
Why Email Marketing Still Works
People check their email multiple times a day. Even while pretending to listen in meetings. And while social platforms tweak algorithms weekly, your email list? That’s yours.
With the right strategy, email marketing builds trust, nurtures leads and drives conversions in a way no other channel can match. Especially for B2B brands where decision-making takes time, relationships matter and timing is everything.
This isn’t about spamming inboxes. It’s about sending the right message, to the right person, at the right time.
What Strategic Email Marketing Looks Like
Whether you’re nurturing leads, onboarding clients or bringing people back to your site, email should be working in sync with your wider strategy.
Here’s how we make email campaigns that get opened, clicked and remembered:
Segmentation and Personalisation That Feels Human
Your audience isn’t one-size-fits-all. We build dynamic lists based on behaviour, interest and lifecycle stage. Then we personalise content that actually feels personal, not just “Hi [First Name]”.
From tailored product suggestions to helpful resources based on past interactions, we create emails that speak directly to where your reader is in their journey.
Smart Automation
Automation isn’t just efficient, it’s essential. We use tools like MailChimp, HubSpot and Brevo to build workflows that move your leads from cold to converted – without lifting a finger after set-up.
Think welcome series, abandoned cart follow-ups, lead nurturing journeys, re-engagement campaigns and more. All triggered by behaviour and tailored to intent.
Lead Generation That Keeps Your Pipeline Flowing
Email isn’t just for keeping in touch, it’s for converting. Whether you’re driving webinar signups, offering gated content, or closing a sale, we’ll structure campaigns to support your sales funnel and deliver tangible ROI.
We also tie email into your content marketing and search engine optimisation efforts to keep every channel singing from the same hymn sheet.
Clean Design and Clear Copy
You won’t find stocky, spammy or shouty emails here. Just simple, responsive designs and copy that sounds like your brand. Always on-message, never off-putting.
Whether we’re writing thought leadership for a newsletter or crafting a launch sequence, every word is intentional.
Results You Can Actually Use
No more guessing. You’ll get reports that show who’s opening, clicking and converting – and what we’re doing next based on that data. Open rates, CTRs, conversions, all tied to your KPIs.
Because if it’s not driving results, what’s the point?
Who We Work With
We partner with businesses that want more from email than just reminders and promo blasts. You might be:
- Building a B2B nurture funnel
- Launching a new product or service
- Needing to revive a cold list
- Wanting email to work alongside SEO, social and content
- Using or moving to platforms like MailChimp, HubSpot or Brevo
Email Marketing FAQs
Because it meets people where they are, in their inbox. With the right strategy and tools, it’s one of the most direct, personal and cost-efficient ways to drive engagement and conversions.
It guides people from interest to action. Through personalised sequences, timely nudges and value-packed content, you stay front-of-mind and build trust until they’re ready to take the next step
Let’s Build Emails That Convert
No more sending for the sake of it. Let’s craft an email marketing strategy that supports your goals, scales with your business and delivers serious results.
Get in touch to book a free digital audit or a 15-minute consultation. We’ll look at your current setup and show you how email marketing could be your biggest untapped opportunity.