Digital transformation for physiotherapy clinics means upgrading their digital infrastructure: website, marketing, SEO, and brand to boost visibility, attract more patients, and increase revenue.
The Client
True Physio is a growing group of private physiotherapy clinics operating across the North of England. With nine locations under its belt (thanks to strategic acquisitions, including CTC Healthcare), it offers a premium suite of services, from physiotherapy and massage to acupuncture and shockwave therapy.
651%
YoY growth in online payments
141%
YoY increase in organic traffic
23 terms at #1
in Google rankings
16%
Average email CTR
The Challenge
After acquiring CTC Healthcare and a number of other clinics in the north of England, True Physio needed a marketing and digital overhaul to reflect the high-quality care it delivers. The brand didn’t match its ambition, the website was practically invisible to Google, the brand inconsistent, and its digital presence scattered across legacy domains from acquired clinics.
The Project
Big ambitions are great but without digital transformation for physiotherapy clinics, they’re just big wishes. The first move was a forensic digital audit of True Physio’s entire setup. Spoiler: it wasn’t pretty.
What followed was a full digital transformation, including:
- A brand-new WordPress site, migrating to a unified domain and redirecting legacy clinic URLs
- SEO and content overhaul to make every clinic locally visible
- Multi-channel marketing: PPC, Email, Organic Social, and some good old-fashioned offline awareness
- A brand refresh to pull everything together
“Hayley was the missing link in our marketing. She took our messy digital setup and turned it into a strategy that actually delivers. Our website, branding, and local visibility are unrecognisable.”
Managing Director – True Physio
Results
- Indexed pages grew from 1 to 243 in just 8 months
- Website traffic up 163% YoY
- Organic search traffic up 141.4%
- 23 keywords in the #1 spot, 66 in the top 3, and 114 in the top 10
- Conversion rate improved by 11.4%
- 651% YoY increase in online payments in 10 months
- Revenue from organic search up 86.2%
- Email marketing CTRs averaging 16%
- 30% growth in LinkedIn followers
- Developed 10 new local business partnerships
- Positioned senior therapists as thought / educational leaders at quarterly events
- Implemented multiple automations and processes to drive referrals, Google reviews and client satisfaction
- Short listed for ‘Excellence in Collaboration’ award by South Cheshire Chambers of Commerce 2024.
Ready to grow your business?
Let’s talk – get in touch for a free consultation to find out how I can help your organisation get visible and drive leads without the additional overheads that come with employing a full-time member of staff.
